On the one hand I’m very happy that the Kona Coffee crop this year is exceptional, and seems to actually be helped by whatever is in the vog that coffee trees like. As long as we have the extra rain that the vog seems to be causing, washing the ‘whatever’ off the leaves, they seem to be as happy as moi in a pond. (Moi - mo-e - is the fish of Hawaiian Royalty in the old days. They used to make ponds at the shoreline and let them grow naturally in them until harvest. As they say, fit for a king!)

On the other hand, my heart goes out to farmers of crops that grow in more arid parts of the island, where they do not have the rain to wash off the vog, and also have crops that do not like too much water. They’re between a rock and a hard place, that’s for sure.

Looks like they’re going to get some help. The government often gets a bad rap for things they do or don’t do, but this time I think they’re going to do something right, that people really need. The new Farm Bill that just passed includes disaster aid for Hawaii farmers whose crops have been harmed or destroyed by the vog. That is going to be very much appreciated by a lot of farmers who need some cash to make it through this time, or lose everything they’ve worked for.

Thanks should go to our congressperson Mazie Hirono, as well as local state representitive Bob Herkes, who brought up the idea to Mazie. Thanks, guys. You’re doing what you should be doing for us. That’s high praise these days.

Last time I agreed with Mark that it’s a good thing to buy Kona Coffee from any Kona Coffee farm, as long as they’re selling directly from here in Kona, and are trustworthy, and you like their coffee. But you need to know how to find those sources. So I started by giving you a link to the Kona Coffee Council where you click on the ‘Find Farms and Estates’ button, and then can see a listing of about 20 Estates and about 131 other Kona Coffee farms.

This time I wanted to promote the new Kona Coffee organization, which is called the . Frankly, I disagree with their pushing the legislature to legally demand a high percentage of Kona Coffee in blends, suddenly and by legislation. I think we need to do that more gradually in a market-driven way. That difference of opinion is one of the basic reasons this group formed their own organization separate from the Kona Coffee Council. But that doesn’t mean I don’t like them. I have long-time friendships with a lot of fine people in this group, and I hope we can all work together to promote Kona Coffee in the best way possible, even if we do have some disagreement on some of the tactics.

In that spirit of Aloha, this link will lead you a page that tells you how to contact the various farms in that organization. One of the things you may notice is that some farms are listed on both organizations’ websites. I think that’s really neat. Because both organizations have Kona Coffee at heart, and are filled with people that I think are trustworthy and good sources for real 100% Kona Coffee.

Outside of the members of these two Kona Coffee organizations, I would say, ‘watch your step’. For some reason they do not want to be certified as selling 100% Kona Coffee, or perhaps cannot be certified. It doesn’t cost that much to join, so really, there has to be some other reason, in my mind.

And as far as coffee packaged as ‘Kona Coffee’ on the mainland… my thinking is, do not even bother. I suppose if it’s cheap enough and it seems drinkable, it would at least provide some caffeine in the morning. But don’t expect it to taste like Kona Coffee.

But since you have so many good sources to choose from here in Kona, and with so many of the farms having websites now that make it as simple as a couple clicks of your mouse to order, I’d say you are in pretty good shape to buy Kona Coffee.

Of course, it would be nice if you could sample it first. Come on over to our store, and I’ll give you a free sample. Actually, any of us here at the store will give you a free sample. Because we know you’ll leave with a bag or two. It’s that good. Or am I blowing my own horn a little too much? Yes, but I’ll let it stand. I know you’ll like it. You’ll like our chocolates too. We make them right here at the store. And if I keep going on about our products, I’ll get my hand slapped, so I’ll stop.

But really… e komo mai (a co-mo my)… you’re welcome, any time.

I’ve been thinking about what Mark was talking about when he said that it doesn’t matter which Kona Coffee you choose to drink. Just find one from a reputable source that you’re comfortable with, a coffee whose taste you like, and stay with that. That’s pretty wise. Of course a little of me wants everyone to choose Kona Mountain Coffee, but I think you can forgive me that. I wouldn’t be involved with it if I didn’t think it was one of the very best coffees in the world.

But Mark makes a good point when he says that anyone buying any real 100% Kona Coffee is good for Hawaii. True, we all benefit. That spreads the word about how good it is, and all the growers here in Kona benefit from the increased awareness, in the long term.

I’m on board with that idea. So I should tell you some ways to find different Kona Coffees that are going to be trustworthy and give you a good product, at least in my opinion.

First are the coffee farms and companies that belong to the Kona Coffee Council. This is the original organization for Kona Coffee farmers, the one we belong to. To be honest with you, I don’t know when it started. It sort of grew organically as the Kona Coffee farmers started to get together over the years, and they’ve been farming here in Kona for 175 years. The Council has been around as long as I can remember, anyway.

To see a list of Kona Coffee farms from the Kona Coffee Council, go to this page on their website, and click on the button that says ‘Find Farms and Estates’. You get about 20 Estates, which means the Estate coffee they sell is certified to be 100% Kona Coffee from one single farm. And about 131 Farms, which all sell 100% Kona Coffee, but whose bagged coffee may (or may not) be a blend of more than one farm.

(Note - Many of the farms show a website link at their listing. However, I’m looking at the Kona Mountain page right now, and the link is not showing. I know the site is being revised, so I’m going to have to tell them about that. Anyway, for your information, it is KonaMountainCoffee.com- Ed.)

Personally, I think all of these would be good sources for real 100% Kona Coffee. There will be some differences in quality, because of exact location of the farm on the volcano, and farming methods, and microclimate, and a hundred other things. Like Mark says, there is more taste difference between Kona Coffee farms than there is between the great wineries in France. So there will be a variety of subtle shades of body, fruit, acidity, aroma… all the things that make Kona Coffee great… from farm to farm. But they are all solid Kona Coffee farms, and most of them have been selling coffee with integrity and the spirit of Aloha for a lot of years. Some of them since the beginnings of Kona Coffee.

Okay, I’m running out of time now. Next time I’ll give you more links.

This Fourth of July there are a lot of things happening with our country and the world that should probably have us taking some time to pause and reflect. There are a lot of different opinions as to what the solutions are on a political level, but this is not the time or place to go into that. Instead, I’m going to try to walk on some common ground.

And that common ground is giving to others.

I’m realizing the importance of giving, and maybe I’m thinking about it particularly now because the economic picture may not be so bright for a while. And I’m asking myself how to do that as a business person, as well as on a personal level. I mean, how do you balance trying to make a profit with helping to fill the needs of people around you?

I really don’t know. But I’m trying to figure it out. I think it starts with seeing the blessings you do have, and trying in some way to share a little of them with the people around us. Those of us who have some now might think about giving some of it to those who are in need now. I think we each need to do our part, as far as we are able. Maybe to the point where it is a little uncomfortable. There are those who are more than a little uncomfortable.

Aue! Not your normal Kona coffee rah stuff, is it? We don’t like to make ourselves uncomfortable. Easier to sit back with a cup of coffee and enjoy life for a moment. And I think there is nothing wrong with that, too. We don’t have to pretend to be all concerned about everybody all the time. That’s not real. That’s watching the news about all the disasters and never being able to do anything about them. That just beats us down. No point to that. But there is a need for us to actually get off our akoles (ah-co-lays, rear ends) and do just a little something for the people around us, for real.

We’ve been sending some coffee to some people who could use a lift right now. I’m not going to say the details, because I don’t want to do any self-promotion and make it look like we’re such big stuff. We’re not, and it is not all that much. But it is something. And I think that counts, however much it is.

So I’d just encourage all of us, me included, to keep our eyes open for opportunities to help out. Doesn’t have to be giving to a big organization. Could be it would do more good to see if there’s anybody in the neighborhood who is feeling the pinch.

Maybe this will be a more meaningful 4th of July than usual. Maybe we can make it better than usual, for the people around us. That would make it a pretty good holiday.

Very clever, Pat. You mention most of the coffee farm tours in your three part series… except Kona Mountain’s. Is that a hint that I need to talk about that one? Or is it because ours does not fit exactly into any of your three categories? Either way, it’s probably good for me to spend a little time explaining it. So I suppose I should be grateful and say thank you.

Which, actually is a deeper subject that I want to touch on first. Thankfulness. Whenever I get caught up in the affairs of life, busy with this and with that, I sometimes feel myself getting anxious. I worry that I’m not doing enough to accomplish my goals, and then I worry that I’m spending too much time on business things, and not enough time with family. I have some teenagers among my children, and anyone who has any teenagers knows that it’s a difficult time of life. Am I there for them when they need me? Do I show them the right things with my life, and not just with the words I say to them? How do I keep the conversations with them wise, and not yell at them about things that drive me crazy?

When everything keeps piling up, and I feel like I’m losing it, sometimes I ‘m actually wise enough to remember to be thankful. Or my friend and I are talking and he reminds me to be thankful. (And sometimes he needs reminding, too. He always thanks me when I do. Then we laugh!)

However I manage to start feeling thankful, I feel almost instant release! Oh yeah! Now I remember! I need to be thankful for what the Lord has given me. And always, absolutely always, the things I’m truly thankful for, come to my mind. They are not always the same things, because life keeps changing. But they’re always there. Sometimes it’s the sweet relationship my wife and I have at the moment. Sometimes I feel thankful that I have work to do! Better than not having any!

Sometimes nothing seems to be going right, and it gets down to the point where I have to be thankful about the basic things. I had enough food today so I’m not going to bed hungry. I have a place to live. Well, actually, better than that, I live with my family. And they love me, even though the day-to-day things can be pretty trying. Hummm… the trying things. I had a difficult conversation with my son, but we both grew a little bit from it. That’s pretty good, come to think of it. And just the fact we’re talking is very good. There’s hope!

And sometimes I think of all the stuff we have, and I get embarrassed that I’m not more thankful more of the time. A couple of cars, which I think are pretty nice. Our house, and all the tons and tons of things we’ve put in it over the years. It’s stuffed with material things. And I like a lot of them. Some of them I like maybe even more than I should. My favorite chair. TV. The list goes on and on.

Anyway, after I start being thankful, I find more to be thankful about than I ever imagined before, when I was down and unhappy. And it’s not just pie-in-the-sky, Pollyanna, fake smile stuff. I’ve been through some really tragic things with my family in the last year, and even then… even then… I could find things to be thankful about.

So maybe give it a try. You might find you like doing it more than you ever imagined.

Okay, on to the tour. A tour of the tour.

The Kona Mountain Coffee tour is individualized and limited. We do it on Tuesdays and Thursdays. All you have to do is call the Kona Mountain store at 808-329-5005 and say you want to take a tour of the farm. The person on the phone will give you another phone number to call, then you call that and ask for Raven. Then you can go to the farm at the time you settle on, and have the tour.

Why don’t we just publish the tour number directly? Because we have people at the store, where we’re set up to interact with visitors, and then we have the farm, where the people are busy doing farm things. So we try to do the preliminaries when you talk with the store, like directions and what to wear for that time of year and a bunch of things. Then when you call the farm for an appointment, you just need to set the time. Frankly, it’s easier for us, and you get more individual attention. That is a big part of the goal for our farm tour. Getting to know each other as individuals. We get to express the spirit of Aloha better that way.

But you also get to see our farm. And I love showing it off, when I can get find the time (There’s that time thing again. Okay. I’ll be thankful that I’ve been given things to do so I’m not bored.) However, usually it will be someone else. Just as nice. Maybe nicer! And they will show you how we take coffee from the seed to the cup. Afterward, you can stop by the store, if you want to, and we’ll give you a sample of what you’ve just seen growing. That makes it taste even better, when you actually see all the work that goes into a cup of coffee. It’s a very special thing.

While you’re at the store, we’ll also give you a taste of some of the other thing we make. We don’t always taste the same things, but it could be chocolate dipped mango, or chocolate iso peanut (a pretty unique local favorite), or butter macadamia nut popcorn, or coffee chocolate covered macadamia nuts, or maybe something new. We do new stuff all the time. Actually, if you call the store, you could ask if there’s anything new, and if you want, we can ship it to you. Currently we even throw in the shipping free anywhere in the USA on orders over $75.

Talking about visiting the store, either Mary or Mark or I’m there most of the time the store is open. A lot of the time, all three of us. So be sure to say aloha to us if you do come for a visit. If we’re not out on the floor where you can see us… ah, come to think of it you don’t know what we look like. So just ask anyone in the store if we’re available, and that you’ve read our blog. I’m serious. I would really like to talk story with you for a while, and I know Mary and Mark feel the same way. It’s the real reason we’re here. Yeah, we have to sell product to feed our kids, but that happens, somehow. What I’m really interested in is people. You. So no excuses, say hi when you come to visit Kona.

And take the tour.

I just wanted to say that I’m trying to take life and business a little less seriously these days. Life is just too short and precious to always be anxious about things. Because I know Who’s really in control, and it’s not me! For some people, relaxing a little might mean not doing enough, but I always try to do too much. So I need to get some balance.

That leads me to talking about another kind of balance.

I’ve been asking myself… why is it that the leaves of our coffee trees at Kona Mountain are green and flourishing, when some of the other trees, especially those around Kailua, have their leaves turning yellow? Like at Pat’s house, about three miles from town, at an elevation of about 200 feet, there are a number of trees with yellow leaves. And as you look from his lanai makai, toward the sea and even lower elevations, you can see some patches of green and lots of patches of yellow. Those patches are different kinds of trees and plants.

I think that part of the answer might be that some trees and plants like the trace elements that the volcano is belching out, and some don’t. Different trees and plants need different amounts and kinds of trace elements for optimal growth. We don’t know exactly what there is in this vog, because they aren’t telling us. But some common elements in volcanic discharges are sulfur, zinc, copper, silver and gold, along with a bunch of others.

We know coffee likes sulfur in certain amounts, because we use it on the farm. But if we use too much, the effect is negative rather than positive. Maybe there is too much of some elements in the vog for some kinds of trees.

And there’s another part to the puzzle. I told you about how we’re getting extra rain for this time of year at the higher elevations where coffee is grown. Maybe that additional rain washes off more of the excess amounts of the elements from the leaves, and gets it down into the soil where the roots have more control over what the tree absorbs. And maybe the trees at lower elevations, like around Pat’s place, aren’t getting the vog washed off their leaves enough.

Well, I can’t prove any of this, but it’s interesting thinking about it. If you have another idea, or a better idea, I’d really like to hear about it. Just leave a comment. I promise to read it, and if there’s a question, I’ll try to answer it to the best of my ability. Or give it to one of the other guys if I have no idea what the answer is.

That’s one of the neat things about this company. We all work together, trying to help each other, like an ohana, like family, rather than staking out territory and having to defend it. It’s one of the perks of this job that makes it worthwhile coming to work each morning. I hope we have enough sense to keep on doing it as long as we’re here together.

There has been much news about the volcano on Behind The Coffee, so I think I should put my two cents in. Come to think of it, that phrase isn’t used very much any more, but it should be. Maybe we all need to speak our minds to each other clearly every once in a while.

But not to get off on a tangent. I’m thinking about coffee right now. I’m doing a turn as the farm manager, and it gets me deeply into what’s happening with the land and the trees at Kona Mountain. You have to keep your eye on everything at once. The trees tell us what they need, if we take time to ‘listen’ and look at them. After that, all we have to do is put in the hundreds of hours of hard labor doing what they need to be happy.

And the trees are singing! Not literally, of course, but it seems like that to me. They’re exceptionally healthy. They’re very beautiful right now. One of the major reasons for sure is the unusually high amount of rainfall for this time of year. And that takes me directly to the volcano.

Kilauea volcano has been erupting from various pu’u (vents) continually since 1983. Farmers have been debating since that first year whether or not the volcanic activity changes the rainfall pattern. It used to be generally wet summers and dry winters before the eruption. Then our pattern changed to mostly wet winters and dry summers, at least here in the Kona Coffee growing district. Was it the volcano that caused it? Then a couple of years ago, the pattern seemed to go back toward the old days. So where was the volcano in that?

But since the vent opened at Halema’uma’u, sending this side of the island considerably more particulates such as sulfur dioxide than ever before in living memory… the pattern is pretty definite. Or at least I think so. And it is definitely helping the coffee trees, not only with the extra rain, but with the equivalent of cloud cover. Which is a very good thing.

Farms in the higher elevations like ours get more cloud cover from the natural weather pattern around a mountain. In our case, the mountain is the not-currently-active (as opposed to inactive) volcano Hualalai that all Kona Coffee farms sit on. Cloud cover means less stress from the tropical sunlight, which helps the higher elevation farms win most of the awards at the yearly Kona Coffee Festival Tasting Competition. Tropical sun is a two-edged sword. It helps give Kona Coffee that amazingly rich taste and aroma. But it stresses the trees in some ways, too. So cloud cover is generally a very good thing.

I’ve heard some lower elevation farms have trees flowering for the fifth time this season. That is exceptional. They are benefitting even more than we are from the extra cloud cover and rain. Because they usually do not get enough of either. So maybe next season’s crop will be one of the very best, not only for us and the other higher elevation farms, but for everyone.

By the way… the yellowing of leaves in Kona and in fact all of Hawaii, when it happens to plants and trees, is due mainly to the natural lack of potassium in our soil. That is the one element that volcanic soil lacks. But it is easy to correct. You can get bags of it, or bags of mixed fertilizer with extra potassium added specifically for Hawaiian soil, at any of the local nurseries. We use it on the farm to prevent that condition and keep the trees happy and healthy. Still, I’ll say that maybe in some places the sulfur is of such a concentration at lower elevations that it may be a factor. Hard to tell for sure without doing soil tests.

On the whole, I think what the volcano is adding to the air currently is helping the coffee trees, and will give us an exceptional harvest even if it stops tomorrow. Personally, I’m not too fond of the vog myself. I sometimes wake up coughing because of it, so I do not think it is helping people even a little bit. Just the opposite. Sorry, real estate people, but that’s just the way it is. But this is a world of give and take, so at least there’s some consolation in the good it’s doing for the coffee. I can live with that.

I was talking with one of my friends, and I said something like ‘every family has people they look up to’. He said, very definitely, ‘no, not everybody does.’ Well, maybe I live in a dream world, but we did in our family. And as you grow up and get older, you remember the things about them that made you want to respect them.

Uncle Don, was always the guy you looked up to. Because he was always the guy who could never do anything wrong. I mean, he was all-star football, all-star basketball, all-star baseball. He excelled in everything he did. He was an Air Force pilot. What boy in Hawaii would not idolize him? Even before he became ‘Don Ho’.

I remember when our family lived in this small, little house in Kaneohe, and he came over with his uniform on. There was a big party going on in the house, but he’d spend time with us kids. He would lay on the ground and tell all us little guys stories. He’d have me put his hands on his and push me up… you know, how you can do that with a little kid. I guess that might seem like a little thing, but it was a big deal to us kids.

And then years later, after he became ‘Don Ho’ the singer and celebrity, no matter how busy he was, he’d take time for us. We’d go ‘visit uncle’, and he would be talking with some big shots. You knew they were big shots. You recognized their names. But he would say to them, ‘hang on, guys, I’ll be right with you’, and he’d take us into another room and ask, ‘how’s it going? how’s the game going to be this weekend? In fact, he even used to come to some of the basketball games I played in high school. By himself. No entourage, no big deal, just him.

He was who he was. And he was humble. Truly humble. I wish there was a way to say that so I could get the depth of the meaning of that across properly. Someone asked me how he stayed that way through all the years of celebrity he experienced. The way he himself answered that, sometimes at his show, in public, but he said the same thing in real life, behind the curtains, he said that he felt like he was just lucky that he was on the scene at the right time. That was all.

That scene and time started with some real problems. When World War II ended, things changed at Honey’s, the bar our family had, as it did throughout the Islands. Business got real slow, and either my grandmother or my grandfather was sick, I can’t really remember at this point which one it was. In any event, he came back to Hawaii from the mainland to help out with the business. That meant sweeping, cleaning up, forklifting, whatever. And the place was slow. I mean dead slow. It was having a hard time being successful. My grandparents were trying different things to get business built back up, but it was really difficult. And then… I remember the story like my mom told it…  my grandpa said, ‘well, Don, why don’t you call a few of your friends from Kamehameha school?’

Uncle Don boarded at Kamehameha, the school for underprivileged Hawaiian kids, where they could get an education and learn the Hawaiian culture, and language and music. Even though his friends from there had gone their separate ways after school, some of them serving in different branches of the military during the War, he had stayed in contact with them. By now, they had come back to Hawaii too. Sometimes they would play music together, just hanging out, or at family parties with guitars and ukuleles and sometimes Uncle Don would sing. And so grandpa asked him, more than once, ‘hey, Don, why don’t you just call some of your friends, do some music on the weekends?’

Uncle Don told me later, ‘I thought he was crazy. But I wouldn’t say that to him. He was my father. But nothing was really happening, so finally I said what the heck? I called some friends up, and started to do music behind the bar. They’d put the organ right behind the bar. I’d be making drinks behind the bar, and my friends would hang out at one of the tables with their ukuleles, and I’d go over, and they’d start playing. And that’s how it happened.’

After that, things just kept getting better and better. Sometimes it seemed like everything Uncle Don touched turned into gold. But throughout all the years, he would make time to see us, and talk with us. No matter what kind of phase we were going though in our lives, we could always go talk with him. Even later in life, like when my dad passed away, and then my mom. When you lose people you love, it hurts. You miss talking to them. But even after my parents were gone, we always had Uncle. He was going to live forever!  Because he was, like, magnified! He was one of the pillars. And he was the last pillar. When he passed, it really rocked my life. You see your own mortality. And now the next generation is in charge. You’re it! And you think about that for a while.

I wonder about something. They say in all the business books you’re supposed to find ways to make a business work, and then just keep doing that. But I wonder.

As I wonder, I hear a little voice in my head from Uncle Don. Not a real voice, so don’t worry. But just a remembrance. People would ask him, ‘Don, you became a TREMENDOUS success! You became ‘Mr. Hawaii’! How do you feel about that?’ And he’d say… ‘nothing’. And they’d say, ‘what do you mean, nothing?’  And he’d say, very calmly and sincerely, ‘I didn’t do anything. I was at the right place at the right time, and I got lucky.’ So he stayed just himself. Of course during his lifetime there were things he did that he was not proud of. Just like me and you and everyone else. But he and my dad were the only two people I knew growing up who were not afraid to be themselves. No matter how people thought about it. Which is why they liked each other so much.

Me. At 50 years old, I’m still trying to find out how to be just myself. When I get into the business stuff, making products, designing products, selling coffee, I find myself trying to be liked. And then I think I’m not really being myself, whatever that is. Maybe when I talk to people about personal things, like grieving with them or encouraging them, it’s easy to be myself. But when I’m trying to be ’successful’, I’m not really being myself.

Hawaii used to be a lot of Aloha. But it changed. Uncle Don explained to me why. He said, ‘do you know why Waikiki changed? Because they thought only of profit.’ Meaning that places started charging outrageous prices for parking. They started charging outrageous prices for drinks. So when he started playing Dukes at Waikiki, one of the deals was they wouldn’t charge a cover charge to the locals. And they wouldn’t charge them the big prices for drinks. And when the service guys come in, they wouldn’t get a cover charge either.

The way Uncle Don got to Dukes is a story in itself. A second Honey’s got created in Waikiki, but it was still a very small place A rinky dink place. But Uncle Don had all the local guys coming over from Kaneohe, sometimes barefoot, and these guys made Honeys ‘the stop’ in Waikiki just like they had in Kaneohe. After a while, Kimo McVey, Hawaii’s top promoter of talent who ran Duke’s, which was big in Waikiki then, and still is, came in to see Uncle Don. He brought along a couple of his cronies, marketing and sales guys, and they sat through one of the shows at the second Honey’s. After it was all over, Uncle Don went to the table and said ‘how’s it going Kimo’ and all that. And Kimo McVey said, ‘you know, Don, you’ve got a pretty good thing going. But I don’t know if we would want your type of local clientele in our place.’ Well, Uncle Don was a little … disappointed in that, and said, ‘all right, nice to see you,’ and whatever.

Two weeks later, Kimo McVey comes back with his whole entourage of people. And along with him comes Duke Kahanamoku, who was about the most famous guy from Hawaii at that time. You can see a statue of him on the beach at Waikiki today. For any boy growing up in Hawaii, Duke Kahanamoku was king. Olympics champion, gold medal swimmer, top surfer, the whole nine yards. So Kimo McVey says, ‘Don, we want you to come to our place.’ And Uncle Don goes, ‘I don’t know, man, you don’t like my clientele.’ And told him, no he didn’t want to come.

So Duke Kahanamoku grabbed him, and kissed him right on the cheeks… guys weren’t afraid to do that in those days.. and he said, ‘come work for me.’ And Uncle Don said, I mean, what are you going to say to Duke Kahanamoku? Are you going to say no to Duke Kahanamoku? No, you’re not. Uncle Don said he would go to work for him. But, there wasn’t any cover charge for the local guys and all that, not in those days.

But later it changed. Waikiki changed. And the locals didn’t come any more. In the old days, if you found a local guy on the beach, he might show you how to surf. He might invite you over to a baby luau that we have when kids get one year old. But then they killed the goose that laid the golden egg. That local way of life. It wasn’t something you can find in a book on marketing. It was a way of living, and you can’t recreate it in a shopping mall.

The Hawaiians believed you couldn’t own land. You can’t own something you never made, was what they thought. There was a sense of appreciation for the things God had given you, like family, loved ones. It made life different from the way we have it now. And they lived it out by helping one another and showing what a true Aloha spirit meant. They helped each other, and even strangers, and then those people learned what it was like to have that spirit, and they passed it on too. Now we have news of people going out and shooting other people, and somebody hears that and says, ‘yeah, I’m going to go out and shoot people too.’

So, I’m thinking, maybe we lucky ones, the ones who were, as Uncle Don would say, ‘in the right place at the right time’, and experienced Aloha in their upbringing, maybe we can pass it on today. And if we have a place where that’s encouraged, maybe it will actually happen, day to day. Uncle Don never thought of how much success he was. Maybe we shouldn’t measure success commercially, either. Maybe we should just be ourselves and see if that make the world just a little bit better place to live in while we’re waiting for something better to come along.

You gotta sell the coffee. But it’s so much fun when you can also make a person’s life a little easier.

We have other people working on the Mountain in addition to me and Mary and Mark. There’s the whole farm crew that takes care of the coffee trees up mauka in the fields of the Kona Coffee growing district, and those who pick the coffee, always by hand, for some of the best wages in the world. No need for any ‘Fair Trade’ talk around here. We pay American wages, which are so much higher than any other coffee pickers in the world get. People from other countries are scrambling to get to come here and pick coffee. But more about the guys on the farm another time.

Here in the store on the highway that goes to the airport, amidst all the lava fields and flows, we have several other people who work here and do so well to express that Love of Aloha I keep talking about. Like Aunty Marilyn. Now, in Hawaii, children call many women outside their immediate family ‘aunty’ as a sign of respect. They don’t have to be their actual Aunts, but they can be. More likely, they’re a friend of the family, who might help take care of them from time to time. In Hawaii we still expect adults to take care of kids whether their our kids or someone else’s. But adults can call women ‘aunty’ too. Again, it’s a sign of respect.

So here we are on the Big Island of Hawaii, a hundred and seventy-five miles away from the island of Oahu, where they have Honolulu and Waikiki and Pearl Harbor all that better known stuff. We’re five islands down the chain from Oahu, on an island that’s big in size, but has only a tiny percentage of Hawaii’s population, which is only a million and a quarter people, total. We’re about a tenth of that.

Now, on the windward side of Oahu is the little town of Kaneohe where I grew up… where the Marine base is at one end of the town… where Honey’s bar is located, where my Uncle Don started out, and where my grandmother parked an old military bus for the guys to sleep over in when they’d drunk a little too much to go back to the base. Well, Aunty Marilyn is from Kaneohe, like I am. In fact, she knows my mother very well. Her mom — Aunty Marilyn’s mom — used to comb my mom’s hair when she was a child. And then one day she comes to see if she can go to work at the store here in Kona. She didn’t know I was the one who was going to hire her. I tell you, the connections here are really something else!

I just now saw a bowl of beautiful yellow flowers on the counter. Aunty Marilyn put them there for our visitors. The smell is so wonderful! Pokinikini (poh-key-nay-key-nay). I think that’s the Hawaiian name for them. They’re sitting in a little koa wood bowl over on one of the counters. And people will come in, and they can’t help but smell that fragrance, and Aunty Marilyn comes over and tells them all about the flowers, how she grows them in her own back yard, and all about how she loves to garden, and stuff like that. And a new connection is made. Who knows, maybe one that will last for generations. To me, that’s what it’s all about.

I always try to tell people that you can’t so much explain what Aloha is. But you can see it.

We had this couple who came in last week. And I asked, how is your trip to Hawaii going. They said, oh, it’s okay, you know. So I asked them, what does that mean, okay?

And they said, oh, it’s been raining most of the time we’ve been here and it’s … and I said, terrible, huh?… and they said, yeah, pretty terrible. Of course I’d been seeing it raining, and so I understood where they were coming from. So I said I wished it hadn’t been that way for them, because Kona is usually beautiful. Sunny, warm. Beautiful. And I asked them if they were thinking they might come back again some day, and they said they had been thinking about that.

Then I asked, what do you think about the people here in Hawaii. And they brightened, and said, oh, yeah, the people were really nice. So, even though it rained all the time, we still have a good feeling about being here.

That made me feel for them, and I wondered what I could do to make these guys’ trip here memorable and a little more interesting. So I decided to spend some more time with them. I had a lot on my plate, but I wanted them to feel a little better about their vacation in Hawaii.

I asked them where they were from, and they told me Washington D.C. I said, oh, my dad was from the eastern part of the country. Wilksbury, Pennsylvania. A coal mining town. That spurred their interest, and they asked me how I got here on the Big Island of Hawaii. So I told them about growing up on the windward side of Oahu, and that my family had a business there, and some of the neat things about growing up there.

And after a while, she said, you know, you guys here have this really nice spirit about you. The same with most of the people we’ve come across who were born and grew up here in Hawaii. Were you raised like that? Did people teach you how to be that way?

I was a little surprised at that, and said that everybody grows up having moms and dads who teach their kids hospitality and all that.

And she said… no, not really.

Well, I said, I grew up with a grandmother (on my Mom’s side) who had a bar, and everybody who came in was family. And I started telling them a story. I asked if they had somewhere they had to go, and they said, no, no, go ahead.

So I told them, my grandmother had this very loving spirit, and she used to worry about people after they’d drink at her family’s bar. So she bought this beat-up van. Actually an old, used military bus. She parked it in the back of the bar, in the parking lot back there, and she put bunk beds in it. Made it comfortable. And so when the service guys came and drank… the military base was not that far away, maybe five, six miles… she’d call their commanding officer and say, you know, I’ve got your guys here, and they’re going to be sleeping tonight in the bus.

Kinda funny part of this is, that’s how my mother, who worked at the bar with my grandmother, met my father. My mom was a waitress in the bar, and the moment she saw this one particular Marine, she fell in love with him. Love at first sight. Later on that night, he was one of those guys my grandmother wouldn’t let go back on the base in their ‘condition’, so she made him spend the night in the bus. The next morning, my mom knew he was there, so she made this local favorite where you take all your leftovers… chicken, and barbecued meat, and white rice, and mix it up with soy sauce, and eggs and green onions and fried rice. Actually, she was in the habit of making some of his buddies fried rice with a fried egg on top in the morning when they woke up. But this was a little special.

Actually, my grandmother always made sure people had something to eat while they were drinking. That’s what they call pu-pu’s (poo-poos). And my mother picked up that sense of caring for people. We kids of my mother and ex-Marine father, growing up around Honey’s Bar, we saw that hospitality, that Aloha spirit, all the time. So did my mother’s brother, my Uncle Don … who, I told the couple I was telling this story to, is Don Ho. And they said, oh, yeah, of course we know who Don Ho is. And I said, yeah, that’s my uncle. He made that hospitality thing we all learned about into a singing career. It was more than his singing that made him so widely known and liked. It was the real Aloha spirit he had for everyone.

He was raised the same way I was raised. Which means when he was a kid, he had to get up and clean Honey’s Bar in the morning before he went to school. Just like I did when I was a kid. Actually I didn’t find out that he’d had to do that too, until years later when I’d grown up. Anyway, we all had to help out at Honey’s, and so we grew up with a feeling that everyone was family and that whole spirit of Aloha. We wanted to make people feel comfortable, because that’s what my grandmother did, and what my mom learned and passed down to us kids. So today, in business, I try to have that same kind of thing here at Kona Mountain Coffee. A lot of us who work here had similar experiences growing up, learning Aloha in one set of circumstances or another, so it’s a way of life for us. Of course we all have everyday problems and stuff, and lose it from time to time. But we always go back to our roots.

So the couple I was talking with were obviously feeling much better by now, and they started to ask questions about the Coffee Club and things like that. I felt good. I had felt a sort of obligation to make their trip a little better somehow, to make contact in some sort of way. Now we’ll probably email each other and keep in touch. I think that’s the sort of thing that makes a difference in this crazy world.

You want to make people feel like its more than just them coming in and buying coffee. Maybe you can’t do that with every single person that walks through the doors. But there are times where you feel you really have to make that extra effort, go that extra mile. Hopefully our conversation was a little bright spot in that couple’s vacation, and they’ll remember their trip to Hawaii fondly because of that half hour or so we spent together. Mark does that with people. Mary does it. We all do it, as much as we can.

I guess that’s the Love of Aloha.

Next Page »